Healing Logo Design Proposal
The Healing is a essential oil brand which focus on promoting self-care, mental health, and sustainability, with a semi-luxury to luxury approach. The brand is centered around the values of peace, balance, yoga, and meditation. To reflect this brand voice, the logo featured a clean and modern design that conveyed a sense of luxury and sophistication. It incorporated soothing and calming colors such as pastels, greens, reflecting the brand's emphasis on peace and balance. The brand's emphasis on sustainability was incorporated into the logo design by using eco-friendly colors, fonts, and design elements. This included incorporating nature-inspired elements such as leaves.​​​​​​​
Alessi Logo Redesign

Alessi, a brand known for its rich history of design and craftsmanship, is facing a challenge with their Canadian market. Indigo customers, where the Alessi products are being sold, are not aware of the brand's reputation, and Canadians are not familiar with the Alessi brand's reputation. The client wants to increase their market share and traffic to social properties, targeting millennials and gen x with an interest in sleek, minimalist design.
To address these issues, a logo redesign is necessary to create a more sophisticated and practical brand voice that appeals to the target audience. The new logo should reflect the brand's rich history and craftsmanship, while also being sleek and modern. It should be easily recognizable and memorable, helping to increase brand recognition among Canadians.​​​​​​​
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